MY JOURNEY
I have worked in the print industry doing various roles since 1991 and solely as a creative artworker since 2004.
This has enabled me to produce work for a wide range of clients, creating artwork for companies such as: AXA, Barclays, Boots, Bradford Bulls RLFC, British Gas, British Midland International, Castleford Tigers RLFC, CITB, Domino's, EE, Embark, HSBC, Job Centre Plus, Leeds Building Society, Lloyds Banking Group, M&Co, M&S, NHS, SuperBreak and Zurich as well as producing work for HM Government.
Drawing on my experience of brand guidelines, design and artworking, I am passionate about delivering projects that not only meet client’s expectations but exceeds them. I have a keen eye for detail and consistency, and show a great level of flexibility to meet any deadlines, no matter what the timescale. I make sure to communicate regularly through the job process, so that the client can be confident with how their project is progressing.
PW CREATIVE ARTWORK AND NATIONWIDE
The first step to becoming a freelancer
I approached Nationwide at the start of 2024 to enquire about the possibility of me providing my artwork services for their Annual Report & Accounts. I had worked on this in 2023 while employed at Communisis and received some very positive feedback during and after the project was complete.
Winning this project was a major step in me starting out as a freelancer and I am glad to say, Nationwide were more than happy to give me the opportunity to provide my services. Below is the feedback received from the project leader at Nationwide in June 2023.
Client feedback
I haven’t been in contact before, however I wanted to reach out to you regarding Paul Wallis and his involvement in the Nationwide AR&A 2023 process.
As background, I lead the AR&A/year-end process and over a number of years have worked closely with the internal Brand and external agencies. You’ll be aware that for the first time this year we utilised Communisis, and specifically Paul Wallis, as the primary artworker to manage and finalise the AR&A and Review of the Year documents. The year-end process is extremely complex and time pressured, and I had some initial ‘worries’ in taking this work out of the internal Brand team.
Whilst we have a little way to go until publication, I’m very pleased to report that Paul has been an absolute star and I wanted to ensure he was recognised for this. He’s stepped into a challenging role, picking up design work from an external agency, and has worked to an extremely high standard, and at pace. In a short space of time, he’s inspired trust and become an integral member of the ‘AR&A team’. So much so, my Director (Heather Tipple) specifically highlighted his performance, citing that she (and me!) would very much like him to be involved in future, if possible.
I also appreciated his flexibility in ‘getting us over the line’, involving out of hours working over various evenings, weekends (including bank holidays).
In short we couldn’t have achieved it without Paul’s calm, methodical and effective approach.
I’ve made Paul aware of how pleased I am, but wanted to ensure the message got back to yourself.
Thanks
Balbinder Singh | Financial Reporting